Since I first heard about Sleep No More over a year ago on Gossip Girl (yes, I’m one of the few people who still watches Gossip Girl), I’ve desperately wanted to go see it. After talking about it with people and reading reviews online it sounded like an interactive play where you follow different characters around and everyone who attendees sees something a bit different. While studying abroad in London I went to a Secret Cinema show, which was literally one of the best nights of my entire life, so decided Sleep No More was a must.
The night starts by entering the MicKittrick Hotel and “checking in” by receiving a room key and mask to be worn throughout the night. The next few hours were spent wandering around the most elaborate five floors I’ve ever seen. One moment I was in the ballroom watching a dance performance, then I hurried to follow the nurse through the creepy forrest, next I see a woman in a gown walk to a bedroom and strip down to take a bath. When I wasn’t chasing the actors and watching their incredible dance numbers, I admired the detailed set design of full stocked libraries and a candy room with real candy that guests could enjoy. It was a completely unreal experience.
I left with no sense of how long I had been in there and enjoyed comparing notes of what I had seen with my cousin, who witnessed a completely different evening. I’ve heard of people who have gone back to Sleep No More eight times and each time seen something different, and I’m not at all surprised. The one downside was I really felt I missed many crucial moment of the show and whatever plot there was went entirely over my head, but I guess that’s all part of the experience.
From an event planner’s point of view it is pure genius. The set design, the unique experience that allows and really encourages guests to purchase another ticket to the show and the beauty of the costumes and dances. After my Secret Cinema experience in London I was so inspired to create something similar and now I have the same jolt of inspiration. I want to leave my mark with something wonderful and special that people will remember always. I’m beginning to realize that a beautiful wedding or creative fashion marketing event isn’t going to cut it. Let’s just say, I’m cranking up my entrepreneurial juices.
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